Digital Success Partners | Website Design | Digital Marketing

About Lubbock

Lubbock ( LUB-ək) is the 11th-most populous city in the U.S. state of Texas and the county seat of Lubbock County. With a population of 257,141 in 2020, the city is also the 86th-most populous in the United States. The city is in the northwestern part of the state, a region known historically and geographically as the Llano Estacado, and ecologically is part of the southern end of the High Plains, lying at the economic center of the Lubbock metropolitan area, which has an estimated population of 327,424 in 2020.Lubbock's nickname, "Hub City", derives from it being the economic, educational, and health-care hub of the multicounty region, north of the Permian Basin and south of the Texas Panhandle, commonly called the South Plains. The area is the largest contiguous cotton-growing region in the world and is heavily dependent on water from the Ogallala Aquifer for irrigation. Lubbock is home to Texas Tech University, the sixth-largest college by enrollment in the state.